http://www.stopbirdporn.org/There is a
Dave Barry column about it, not to mention plenty of YouTube videos.
This is the first result on YouTube (there's also a guy protesting for Crytal Pepsi in that video, briefly
). They even mention that "John McCain is an admited birdwatcher!", and that birds will go extinct because they don't want to have sex anymore.
I'm totally unsure if this is a joke, but the people running it seem to be serious. It makes me laugh, anyways..
<edit>And for what it's worth, I don't think
this [NSFWish] is what they're talknig about
<edit2> Mostly unrelated, but I found
this on Youtube, serves that reporter right!