It'd be cool if he turns this into a "If I can smoke pot and be this good at sports, how bad can it truly be?" campaign. People make smoking pot in to way too much more then it is.
I agree, in the past (mostly), some people blew pot smoking way out of proportion (e.g. 20 year prison sentences, etc). But this event doesn't really say anything about pot (successful people have also been caught doing heroin, cocaine, meth, etc.). And I doubt he wants to turn into some poster boy for marijuana smoking.
Also, Ross Rebliati already went through something like this... except in his situation, his gold medal was stripped, and then there was this big debate, and it was given back. So really, his situation should have gotten
a LOT more attention than the Phelps one.
People are just irrationally obsessed with Phelps. In any case, I think this will blow over pretty quickly.