I just took this for my marketing class, and was interested what types other people receive.
http://www.sric-bi.com/VALS/presurvey.shtmlIf you're unaware, VALS is a typology of consumers based on values and lifestyle. Essentially it's a motivation for purchasing used by marketers when assessing customer demographics.
My primary was Experiencer and my secondary was Innovator.
Experiencers are motivated by self-expression. As young, enthusiastic, and impulsive consumers, Experiencers quickly become enthusiastic about new possibilities but are equally quick to cool. They seek variety and excitement, savoring the new, the offbeat, and the risky. Their energy finds an outlet in exercise, sports, outdoor recreation, and social activities.
Experiencers are avid consumers and spend a comparatively high proportion of their income on fashion, entertainment, and socializing. Their purchases reflect the emphasis they place on looking good and having "cool" stuff.
Innovators are successful, sophisticated, take-charge people with high self-esteem. Because they have such abundant resources, they exhibit all three primary motivations in varying degrees. They are change leaders and are the most receptive to new ideas and technologies. Innovators are very active consumers, and their purchases reflect cultivated tastes for upscale, niche products and services.
Image is important to Innovators, not as evidence of status or power but as an expression of their taste, independence, and personality. Innovators are among the established and emerging leaders in business and government, yet they continue to seek challenges. Their lives are characterized by variety. Their possessions and recreation reflect a cultivated taste for the finer things in life.
I think both of these describe me pretty well. As a side note, although it says innovators have abundant resources the test doesn't factor in income. I got these results with the <$10,000 option.
And just a random statement: I'm watching "Deep Blue" and just saw the craziest looking fish. It was like a Seahorse-coral-fish.