What if the things you want are a few hundred dollars at least and owned by a large company that gets the money/equivilent equipment back by insurance? Not that they need it. You get equipment, they get the cash which is just as good as money, and the insurance company keeps another customer happy, without actually hurting their employees (unless it's the abusive kind). Everyone wins!
The insurance company loses money. If it happens significantly often, the insurance company has to raise its premiums. Then all stores lose, especially smaller ones, because they're stuck paying more for insurance.
In any case, in this scenario, it's the next person who buys the game that's losing the money.
Elaborating on what Quik said..
Walmart is the world's biggest corporation, even beating Microsoft, IIRC. They sell milk for less than they buy it for, strategically placing it in the back of the store to con you into buying things you walk past on the way to buy some (we talked about this in economics =p). If they can do that with milk, ten dollars will not hurt them.
Do you have a source on that information? It wouldn't really surprise me, but I thought doing that was illegal.
Not that I've stolen a key from the store, but iago, how aboot you send us all $10 since you have a job and stuff. 
I don't have a job right now. And you're just begging me to make a "rich kid" comment...
