Well, I was talking about beauty, not football. I think beauty is somewhat objective and somewhat subjective. For instance, there are certain paintings and music and other works of art that are successful because they are thought to be beautiful by experts in that field.
Whether or not beauty has an objective measure is a deep philosophical issue. There have been experiments where they show a newborn baby a picture of a woman deemed beautiful by society and a woman deemed ugly by society. One of my teachers told me that the results of these experiments turned out that the baby's pupil enlarged more over the beautiful woman, although whether the results are statistically significant is another matter.