How did you even find this place?
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Robert Ziegler, who co-chairs the group behind the campaign, said it's going to take a lot more than $2.1 million to accomplish the goal of raising Manitoba's profile locally and elsewhere."If you look at Saskatchewan, they've spent $14 million for their campaign. Montreal has a budget of $23 million for that," he said.
Yeah, we try to down-play our association with natives here...
We had a similar situation here. I don't remember the exact costs but it was quite a bit to make the slogan Massachusetts - Make It Yours.
(22:15:39) Newby: it hurts to swallow