..by ripping DVDs for customers.
http://slashdot.org/articles/06/08/04/1527217.shtml
Sad that it costs as much as the DVD itself, but now we can see how the MPAA fights "personal backups" versus the software that is used itself. :)
I think Circuit City is so awesome, I'm going to go there for school shopping this year. Any company that sticks it to the MPAA rules.